Sanjeev Kapoor is brand ambassador for World Food India’s Food Street 

Popular chef Sanjeev Kapoor on Wednesday was named brand ambassador for Food Street, a curated food experience zone at the forthcoming World Food India event.

Celebration of food and cultural diversity:

• World Food India is a three-day mega international event covering the entire food processing value chain.
• Food Street, being held by Ministry of Food Processing Industry,
• will be hosted for the first time in India from November 3, a statement said.

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• The experiential platform will celebrate and bring together culinary practices,
• flavours and fragrances from cuisines across the world, and Indian elements to create fusion food.
• “I am honored to be associated with a platform such as Food Street that celebrates food as a means of bringing together cultures, heritage and business…
• I am excited to be a part of an event of this stature and scale, being hosted for the first time in India,
• that is sure to delight every foodie’s palate,” Kapoor said.

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• To this, Union Food Processing Industries Minister Harsimrat Kaur Badal added:
• “We want to curate a platform that not only celebrates food and cultural diversity,
• but also provides an avenue for countries and entrepreneurs to collaborate and interact for new business opportunities.”
• Food Street will also provide an opportunity to generate new product development initiatives and
• drive business for budding entrepreneurs.
• It is also aimed at building a sustainable agri-business where the
• attendees will get to know about the process of organic farming and the plethora of opportunities it holds in trade.
• Furthermore, the sessions will also involve panel discussions among experts to discuss the future of super-foods and organic farming.