A thing of beauty is a joy forever and for everyone. The days gone when men used to wait and hold shopping bags of women outside shopping Malls.Today men are equally conscious about their looks and attire, their indulgence in beauty treatments and medications is not farfetched idea today. Today out of five, every third man tries to look, chic, stylish and handsome at all times. Just roll your eyes around the city, you will find men’s beauty salons and branded outlets at every second corner of the city.
Experts says:
- Expert says that whether it is workplace competition.
- There is growing urge to appear well groomed.
- There is increased visibility of metrosexual men in pop culture.
- A melange of social and cultural factors are driving Indian men to break stereotypes.
- In addition,opt for skincare products.
- Giving, in the process, a boost to the skin care market, said experts.
Skin Care Market says:
- Shikhee Agrawal, Head Training, The Body Shop.
- Feels that men have evolved from basic shaving creams and shampoos.
- In addition,they now choose variety of products for haircare, skincare.
- Also beard-care, fragrance, accessories and beyond.
- She concluded that over the years, men have begun to accept that basic skin care.
- Even make-up is a daily routine to keep the skin healthy and flawless.
- It led to increased demand for products specific to men.
- She said, “In India, as in other parts of the world, light skin is the culturally accepted and endorsed form of beauty”.
- She said,skin lightening, hair colour and oil control products are most popular among Indian men.
Assocham report:
- According to a 2016 Assocham report.
- The market size of India’s beauty, cosmetic and grooming market will reach $20 billion by 2025.
- Consequently, from the current $6.5 billion on the back of a rise in middle class disposable incomes.
- In addition, the growing aspirations of people to look good.
- Report also revealed, a rising aspiration among Indian men to look better.
- It has led to market’s rapid growth of more than 42% in the last 5 years.
Maybelline’s Big Shot mascara campaign:
- Furthermore,it released earlier this year.
- Featuring a male model with an eye make-up, thick eyelashes and well-groomed stubble.
- Interestingly, men are even replacing women in some beauty product endorsements.
Male Singers:
- Apart from models, male singers like English-Irish pop band One Direction.
- They have ventured into the beauty industry with a make-up range.
- In addition,Grammy Award winner Justin Bieber.
- He has a nail polish collection under brand Nicole by OPI.
Bollywood plays a big role:
- Celebrities of Bollywood plays a big role in influencing youth.
- The celebs and public personalities.
- In addition,actors like Shah Rukh Khan and John Abraham.
- Openly supporting fairer skin.
- Consequently,young audiences are naturally drawn towards the same.
Experts at ayurvedic beauty:
- Furthermore,there are Experts at ayurvedic beauty and wellness brand Kama Ayurveda.
- In addition,they feel that fairness and brightness remain important for Indian consumers.
- Consequently,the younger demographic requires and demands to be well presented and attired.
- Male consumers in India are becoming increasingly conscious.