More mothers shop for their kids than dads: Survey 

Mothers keep a closer tab on their child’s wardrobe than the fathers to ensure it is replete with matching outfits, funky footwear and quirky fashionable details, indicates a survey.

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According to a survey:

• Of 976 responses received from women aged 27 to 40 via a poll on First Mom’s Club’s Facebook channel.
• It targets mothers, over 67 per cent moms stated to be the ones who do the shopping for their child.
• Compared to 24 per cent fathers.
• The survey was conducted against the backdrop of e-commerce platform  in the kidswear category.
• To understand the millennial Indian mom, who is super involved.
• And is the primary parent when it comes to decision making and buying clothes for their children.

Findings:

• Another finding indicates that with online shopping making it even more convenient.
• One in every four mothers — 36 per cent — confessed to shopping on an impulse, but without compromising on quality and comfort.
• When it comes to footwear, a wardrobe is considered almost incomplete without matching footwear.
• Be it sparkly ballerinas or musical sneakers.
• Around 38 per cent of the mothers responded saying that they prefer to buy shoes online against 66.9 per cent.
• In addition,who would do so only after trials at the shop.
• While many moms might not be very fashion-conscious about themselves.
• More often than not they are very aware and updated on matters around kids’ clothes and trends.
• They want the best that is available in the market for their children especially when it comes to quality, value for money, and comfort.
• It definitely speaks about how the millennial mom is very discerning about the choices she makes.
• And careful about picking the right outfits to suit all her kids’ needs.
• As the choices available and competition in the market is so high today, Researchers added.

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