The UP Khadi industry soon to be a national brand ! 

Yogi Adityanath-led state government is making all efforts to build an exclusive brand for the made-in-UP Khadi products. Consequently, this will give the Khadi industry a modern makeover.

Steps to establish Khadi as a brand:

• The state government is looking to expand the business’ potential by expanding the attractiveness of Khadi things delivered in UP.
• The measure may likewise help support provincial salaries and produce openings for work for the young in the district.
• Furthermore, the UP Khadi and Gramudyog department have chalked out a roadmap for positioning UP-made Khadi products as a unique and exclusive brand.
• For this purpose, the government is also preparing a distinct logo for Khadi to identify with.
• The office is likewise thinking about tying up with first rate outline and mold
• organizations crosswise over India to expand bolster in its attempt.
• Plus, the state Khadi units would be redesigned through focused preparing and skilling workshops.
• Here, craftsmen would be acquainted modern technologies and contemporary fashion trends and designs.
• “We would collaborate with top fashion designers in the country to handhold UP-based Khadi
• units and up-skill the artisans,” said Navneet Sehgal, department’s principal secretary

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Tie up with e-commerce websites

• The department would tie up with e-commerce majors, such as Amazon and Flipkart,
• to establish UP Khadi as a brand in a big way,
•  Apart from hawking the Khadi products online and reaching out to national and international buyers across retail and institutional platforms, he added.
• “Amazon has already evinced interest in this regard and we would also like to reach out to other e-commerce platforms as well,” Sehgal informed.
• The government would provide production-based subsidy to Khadi industries instead
• of offering discounts in the selling price of various items.
• The setting up of new Khadi units in the state has also been liberalised with the introduction of the online facility.
• State and national-level exhibitions would also be organised to promote brand UP as far as Khadi products are concerned.
• Furthermore, the state government would also proactively use various schemes of the Khadi
• and Village Industries Commission (KVIC) and facilitate their speedy implementation in the state.
• KVIC is the nodal agency for the planning, promotion, organisation and implementation of
• various programmes for the development of Khadi and other village industries across various states in the country.
• It usually co-ordinates with other state agencies to take measures aimed at rural development across the country.