Yogi Adityanath-led state government is making all efforts to build an exclusive brand for the made-in-UP Khadi products. Consequently, this will give the Khadi industry a modern makeover.
Steps to establish Khadi as a brand:
- The state government is looking to expand the business’ potential by expanding the attractiveness of Khadi things delivered in UP.
- The measure may likewise help support provincial salaries and produce openings for work for the young in the district.
- Furthermore, the UP Khadi and Gramudyog department have chalked out a roadmap for positioning UP-made Khadi products as a unique and exclusive brand.
- For this purpose, the government is also preparing a distinct logo for Khadi to identify with.
- The office is likewise thinking about tying up with first rate outline and mold
- organizations crosswise over India to expand bolster in its attempt.
- Plus, the state Khadi units would be redesigned through focused preparing and skilling workshops.
- Here, craftsmen would be acquainted modern technologies and contemporary fashion trends and designs.
- “We would collaborate with top fashion designers in the country to handhold UP-based Khadi
- units and up-skill the artisans,” said Navneet Sehgal, department’s principal secretary
Also read: UP soon to have all women “Pink buses!
Tie up with e-commerce websites
- The department would tie up with e-commerce majors, such as Amazon and Flipkart,
- to establish UP Khadi as a brand in a big way,
- Apart from hawking the Khadi products online and reaching out to national and international buyers across retail and institutional platforms, he added.
- “Amazon has already evinced interest in this regard and we would also like to reach out to other e-commerce platforms as well,” Sehgal informed.
- The government would provide production-based subsidy to Khadi industries instead
- of offering discounts in the selling price of various items.
- The setting up of new Khadi units in the state has also been liberalised with the introduction of the online facility.
- State and national-level exhibitions would also be organised to promote brand UP as far as Khadi products are concerned.
- Furthermore, the state government would also proactively use various schemes of the Khadi
- and Village Industries Commission (KVIC) and facilitate their speedy implementation in the state.
- KVIC is the nodal agency for the planning, promotion, organisation and implementation of
- various programmes for the development of Khadi and other village industries across various states in the country.
- It usually co-ordinates with other state agencies to take measures aimed at rural development across the country.